How to make the hard easy.
Is it my job to set-up obvious “that’s what she said” jokes for you?
Life is hard.
But why? Why is this so hard?
Some things just are hard. Count life as one of these things.
So, how the heck do you make the hard easy, in general or in very specific situations, when you have no flippin’ idea what you’re doing?
You befriend people that know how to make easy what’s hard for you.
Bribe them, if you must.
Make them a a cake.
A bubbly bottle of Champagne is a nice touch too.
You find these elusive (we ain’t so elusive…GOSH!) knowers of thangs and see if they have an easy product that would work for your hard.
~ Ahem ~
What I did –
– to try and overcome the hard.
Here’s what happened this week:
- I had a flash sale on my 25 Helpful Things to Know When Building with WordPress – PDF (< dat easy PDF can turn you into a website buildin’ maniac, if you so desire.)
- I was a happy camper thinking of those who were on their way to building a site when they were previously convinced that site building was all drunken backroom coding and neekid dancing around a fire.
- DON’T JUDGE LEST YE BE JUDGED!
- My balloon got popped (thanks Kat!) when it was mentioned that it wasn’t the building part that was hardest (for this person), but the copy part of the website.
Is copywriting hard?
The question is based on the response from Kat.
The website is easy to build, but the copy, the words, can be hard.
Which brings us full circle to how the hell to make the hard easy.
Copywriting, when done effectively, is hard work, yo.
There are nuances to be teased, not-so-subtle anvils to be pushed off a cliff onto a coyote, and a general Mighty Mouse feeling of saving the day.
Writing is not for everyone, just like bear wrestling isn’t (is SO a thing).
When you can create the bones of your site, but needy the words, find someone who can help with that part.
So, where is my copywriting product? Where is my making Kat’s hard easy?
AT MY KEYBOARD!
TIP TAPPING AWAY!
What is my product that makes the hard easy?
My product is me and my ability to string convincing, funny, come-along-with-me words together.
And your product is you and whatever is your superpower.
Yep, just like I’m someone’s hard made easy, so are you.
Whatever it is you are better at than most, make that.
Make people’s hard easy because they know you have a product that will fill their needs.
- Find a need.
- Fill a void.
- Make it rain.
Find a need.
Look around you. What are people struggling with. What is hard for them that is easy for you?
Fill a void.
Take their hard and your easy and put together a solution.
It’s literally that easy (and that hard).
Make it rain.
Monetize the hell outta of your solution.
Help folks out.
Rinse and repeat.
Rinse and repeat, meaning do it over and over and over again.
BE the go-to when folks are struggling.
BE their solution.
Make a very good and honorable living helping humanity.
Selling something that helps others doesn’t have to feel unclean or smarmy.
You know, unless you want it to, you sick freak.
Before you skedaddle and start making the hard easy for folks, subscribe, why doncha ya?
The link is below along with a few other things.
I thank you, friend.
How to Make the Hard Easy Original post: January 11, 2018 ~ Updated April 7, 2022
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